Finding my Target market for this Blog.
I have come to accept the limited value of my contributions.
There is no easy way to say this…I do not think I am reaching my target market with this blog. Yes, opinions, news, narrative pieces
are products. Mine are the products I want to sell. They are assembled from the substance of my heart and to the extent they incorporate some
verifiable facts you might find value in gaining my perspective, if you have an appetite
for anti-bureaucracy and anti-newspeak.
Example: Russian trolls are invading our
news feeds using methods that reflect the chaos that is part of their lives by
simply being Russian. It is obvious to those watching the video of a soldier unpacking
his new armored vest to find no breast plate, instead three slats of hard wood are meant to
stop bullets, and he exclaims, “This has never happened before, but it is
happening again. “
I feel as though I am unpacking this sort
of statement several times a day while consuming mainstream media. It is not
the conundrum it proposes but more the statement it makes about the
intelligence of its market. There is a huge amount of material to go through
and some of it is thick – as in difficult to penetrate.
Example: Biden chose to debate another
presidential candidate. He seemed a bit taxed at times and lost his train of
thought once or twice and stumbled in the come back or in how to package the
response. And if you did not see it
yourself, news services are all pointing it out screaming that Biden
showed signs of losing his competence. It is the news. What is not news, you
may be tempted to forget or discount is that Trump is a repetitive criminal.
To get to the root of that, you need to
understand how they decide what to relay as news. Do they show the picture of
one dead Arab in Gaza or the scene of a slaughter of Jews. The reader is often left
perplexed matching the story to the photos. I don’t know if it even matters.
The average person cannot possibly be expected to sort through the known facts
to find the new ones. Facts do change.
Previously, when it was fashionable to portray
the middle-east conflict as Arabs hating Jews, we did not need to know the
details. For example: it was simple to see from a picture that a suicide bomb
caused an explosion, and some were killed. Even seeing the carnage of October
7, it is obvious what has transpired. Now there are new facts to consider,
being the supposed disproportional response from Israel. If you go back in
history there is no definition ever given for what a sense of proportional dictates, or what it even means or can come to mean in an ongoing hostage crisis like Gaza. I want to explore
the meaning of that word. The media is not the best source for this type of
study. History even has been edited; there is still a pope in Rome after all
the massacres of indigenous peoples by good catholic soldiers.
If you are reading this you are probably a
human, although I am aware robots do read. A robot might be better at
calculating what is the right portioning out of carnage in such situations. The
news media are trusted to know the right amount of disgust viewers can tolerate
while they consume the news. Given thousands to news sources where can we find
the correct proportions that fit the medium and their target markets.
We live in a world divided in two. First those
who do not ask questions and only follow unswervingly, this includes robots as
well as those who live under duress of punishment, forced into being silent. Then
we have those who follow the evidence and attempt to correctly analyze the
facts and the proportions. They calculate and include allowance for various amounts
of disgust and other human emotions. We call those people influencers because
they put the right amount of spin on facts. They choose the right pictures to
expose us to, to keep us in emotional crisis.
The risk to influencers is that followers will
flip to a new channel when the amalgam of your product ceases doing the job for
them. The classical trend is that they go from a left to a right stance. They
might want more graphic details; they might seek out other spin factors and have
perspectives fleshed out. People migrate, they always have. Web services tend
to degenerate to the lowest common denominator, namely smut.
This brings me back to my point, so who is the
target market? All I know is some read my stuff as evinced by the view count. And,
to the extent there is a comments section (still empty) there might be a handle
associated. I like to comment on interesting stuff. But I do not always do it
because I do not trust the source. I still need to work this market thing out,
so I do not feel like I am barking into a void with this blog. I promise to accept
the truth, but I am afraid that once I finish imposing my assumptions and biases
to the equation there will be nobody left.
Thanks for sticking around.
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